Why Cisco for Retail?November 25, 2019
Technology isn't just changing the way consumers shop; it's opening new channels that give retail stores new ways to interact with customers, on a personalised level.
For decades, retailers have collected valuable customer data in application or functional silos. Today, a
quantum leap in next-generation data sources has introduced millions of connected smart and Internet of
Things (IoT) devices that can describe even more about the needs, wants, and tendencies of shoppers.
Only when all of this data is brought together in real-time can a 360-degree view of the customer be seen
and leveraged in the moment to provide superior experiences that are hyper-relevant to meet their
personalized needs and behaviours across all channels.
Only Cisco provides the innovative technology, end-to-end connectivity, and secure network foundation to
serve the next generation of customers while simplifying operations and transforming any physical space
into a programmable store.
Retail innovation is dependent on IT infrastructure. As retailers continue to move at the pace of their
customers and leverage digital technologies, it’s imperative to reassess the IT infrastructure, especially at
the store level. No matter how lean your IT team is, Cisco can help you accelerate business transformation
for digital retail.
Deploying technologies throughout the business to improve operational efficiencies, while adding systems
that can help differentiate the brand from competitors, requires unlocking the network’s full potential to
build business solutions and a programmable store.
As personalizing the customer experience becomes ever more critical to the retail business, it is equally
important to transform the workforce experience. Improving the workforce experience directly and
positively impacts staff turnover (as opposed to inventory turns), productivity, associate satisfaction,
OpEx, and sales.
Cisco’s digital platform allows retail associates to engage with digitally-savvy consumers while avoiding the
rising costs of building larger teams.
Retail faces more security risks than almost any other industry. The greater use of mobile devices and
growing reliance on sensor-based data gathering (the IoT), increased customer expectations and changing
business goals have created new levels of vulnerability.
Weak security can profoundly damage brand loyalty and critically affect your customers’ trust. Cisco
helps retailers administer the network for maximum security throughout the entire retail platform, to
protect the brand reputation and limit the impact to stores caused by breaches of customer data and
The cloud is increasingly becoming the data management solution of choice for distributed
Cisco’s cloud capabilities enable retailers to interact remotely with customers, manage production and the
supply chain, and manage communications across the company — all more cost-effectively and efficiently,
therefore allowing retailers to scale rapidly over geographically diverse stores.
Technology isn’t just changing the way consumers shop; it is opening up new channels that give retail
stores innovative ways to interact with customers. Our extensive partner ecosystem and expansive portfolio
of products and solutions help to deliver an omnichannel experience that meets customer demands and
keeps retailers at the forefront of innovation.
As the retail landscape continues to evolve, IT teams need to be equipped with the right resources to
change at the same pace. Cisco DevNet has the resources to change the way you do business. Get
inspired, connect with partners, and learn to develop custom applications and integrations to build your
programmable retail experiences today.
If you're interested in learning why Cisco is the retail solution for you, then why not get in touch with us today?